Our culture heritage powerful enough to promote soft image of the country: Prime Minster

Our culture heritage powerful enough to promote soft image of the country: Prime Minster

Islamabad: Prime Minister Syed Yusuf Raza Gilani has said that promotion of cultural heritage is important to fight off the attitudes of intolerance, bigotry and extremism in the society. He said that Pakistan is blessed with a unique and diverse culture that has a fine mix of Islamic traditions and local values. “This depth, diversity and uniqueness of our cultural heritage coupled with richness of regional languages has injected dynamism and vigour to the Pakistani nationalism, which needs to be projected abroad as soft power to alter the impressions about the country,” he added.

The Prime Minister expressed these views while talking to Ms Sajida Vandal and Ms Ayesha Imdad who worked on a UNESCO-funded THAAP project to document and map the monuments, handicrafts, and archaeological sites of the Southern Punjab. They presented their book to the Prime Minister, which included pictorial and historical account of cultural heritage of South Punjab, here at the PM’s House this afternoon.

The Prime Minister said that special initiatives need to be worked whereby students, youths and people at large are made familiar with their cultural heritage. Such an initiative, he said, would connect people to their glorious past and make them proud of their cultural heritage. He said that promotion of handicrafts and other crafts would also provide employment to the people at the grass-roots.

Both Ms Sajida Vandal and Ms Ayesha Imdad appreciated the Prime Minister for his patronage of arts and culture. They particularly referred to the Prime Minister’s initiatives for the women empowerment and granting greater role to the National College of Arts for the protection and promotion of art and architecture.

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