Karachi, 10 October, 2011:
Coca-Cola, the world’s leading beverage company, has retained its position as Number One in Interbrand’s ranking of the world’s 100 best brands. The ‘Coca-Cola’ brand has consecutively occupied the #1 position since Interbrand initiated its Global Brand Report 12 years ago. The Coca-Cola Company’s ‘Sprite’ brand also makes an appearance on the list for the second year running at # 63, with an estimate worth of $5.6 million.
The 2011 Interbrand report estimates Coca-Cola’s brand value to be at around $71.9 million, a 2% increase from 2010. Despite the dominance and sector-wide growth of technological brands this year, Coca-Cola has outdone competitors from a diverse range of sectors, such as business services, computer services, internet services, electronics and media along with its direct competitors in the beverage sector.
Rizwan U. Khan, General Manager of Coca-Cola for Pakistan and Afghanistan, comments, “We take pride in engaging our consumers and delivering to them what we promise. This is one of the primary reasons why we have maintained our standing as the # 1 brand in the world for over a decade.”
Interbrand, a leading brand consultancy, produces its annual Best Global Brands Report based on the on-going investment and management of the brand as a business asset. Their methodology analyses all ways in which a brand touches and benefits its organization – from attracting and retaining talent to delivering on customer expectation.
The 2011 Interbrand report states, “The Coca-Cola brand remains timeless yet relevant as it celebrates its 125th anniversary. The company lives and its brand, and the overall equity of happiness, comes through at every touch point. Coca-Cola ties itself closely with meaningful promotions relating to disaster relief, youth empowerment, and sustainability issues around the globe. This past year also saw the wide rollout of its PlantBottle™, a sustainable and recyclable bottle made partially of plant material. Per company reports, consumers worldwide choose to refresh themselves with Coca-Cola products ‘at a rate of over 1.7 billion servings each and every day.’”
Due to the volatile markets and uncertain business climate characterizing 2011, brands are being forced to adapt to a new reality. Coca-Cola’s continued position as 2011’s Best Global Brand demonstrates that their ability to constantly evolve and innovate in this erratic economic landscape to meet the new needs of today’s consumer. Interbrand stated, “By refining digital strategies and strengthening social networks, today’s most valuable brands have seized opportunities to host richer, more tailored experiences, helping drive longer-term loyalty and value among consumers and partners alike.”
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, PowerAde, Minute Maid and Georgia Coffee. Globally, we are the # 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
For further information, please contact:
Khurrum Zia Khan / Afsar Khan